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i.12. The Poster Generator

The Poster Generator
            Design outcomes are a result of the tools, techniques, materials and processes that produce them. Because designers have become increasingly dependent on digital design tools monopolized by a few software giants, we find ourselves with almost infinite technical possibilities that oftentimes lead us to similar (if not homogenous) aesthetic results.
            The Poster Generator* interrogates the neutrality of design software through an online, DIY digital design tool (coded in HTML, CSS and JavaScript) that allows visitors to create their own PDF posters online. By welcoming constraints as an important part of the creative process, this website explores the possibilities of web-to-print aesthetic outcomes and celebrates experimentation, chance, and imperfection in graphic design.

*Chrome recommended for best results.